About 22North
About Us
22North by Phonon is an airline’s Manage My Booking across alternate digital channels—designed to own and automate passenger communication end to end, from pre-booking through post-travel. Over the years, Phonon has diversified & built aviation-specific systems to better serve aviation businesses.
Phonon is a 3X Deloitte Technology Fast 50 company, building profitable, enterprise-grade communication technology for global companies across aviation, BFSI and retail sectors.
We are a proudly Made in India company headquartered in Vadodara, Gujarat.
Meet The Team
Ujwal Makhija
Founder & MD, Phonon
Pooja Makhija
Executive Director
Paresh Domadia
Chief Technology Officer
Parin Shah
AVP, Client Success
Explore 22North
by phonon's journey so far
We are a proud Made In India company headquartered in Vadodara, Gujarat. We specialize in solving business problems – with technology as a means, not an end.
Phonon Founded
Phonon was founded as a proprietary firm by visionary entrepreneur Mr. Ujwal Makhija. Established as a cloud telephony company based in Asia, Phonon aimed to revolutionize business communication by leveraging emerging technologies to provide seamless, automated customer interaction solutions.
Click to Call™ Launches
Phonon successfully secured the trademark for Click to Call™, a pioneering solution designed to bridge the gap between businesses and their customers. This innovation allowed enterprises to offer real-time, one-click communication, significantly improving customer engagement and conversion rates. The introduction of this service positioned Phonon as a leader in customer-centric telephony solutions.
Phonon now a Private Limited Company
Phonon transitioned from a proprietorship to a Private Limited Company, a significant milestone that reinforced its commitment to growth and innovation. This incorporation helped Phonon scale its operations, attract investment, and establish a stronger foothold in the competitive communication technology industry.
Audiotex License acquired
Phonon was granted the Audiotex license for the Vadodara service area, enabling it to expand its offerings in regulated voice-based services. This licensing marked a key step in the company’s journey to provide compliant, high-quality telephony solutions tailored to businesses' evolving needs.
iDeliver launches
In a strategic move to enhance its artificial intelligence capabilities, Phonon acquired iDeliver, a provider specializing in AI-powered bots. This acquisition allowed Phonon to integrate advanced automation into its portfolio, offering businesses intelligent customer support and self-service options through voice and chat-based interactions.
Phonon Central Platform established
Phonon introduced Phonon Central, a self-service platform designed to streamline customer interactions through IVR (Interactive Voice Response) and chat solutions. This initiative enabled businesses to automate customer engagement, reducing operational costs while improving response times and service quality.
Partnership with Truecaller for Business
Strengthening its position in caller identification and business communication, Phonon entered into a channel partnership with Truecaller for Business. This collaboration empowered enterprises to enhance their brand visibility, reduce spam-related concerns, and improve customer trust through verified business caller identification.
Pan-India unified Audiotex License acquired
Phonon obtained the AudioTex Unified License for PAN-India operations, allowing it to provide seamless and compliant taxi services across the country. This milestone further solidified Phonon’s expertise in telephony solutions, ensuring smooth nationwide operations while adhering to regulatory standards.
22North "Manage My Booking on Alternate Channels"
Powered by integrations with Amadeus, Navitaire and Sabre, 22North is Phonon's aviation-specific platform focused on optimizing & improving aviation operations. It implements multilingual passenger journeys including Conversational Manage My Booking, ancillary and duty-free sales, schedule change and IRROPS communication, loyalty engagement, and baggage services.
Run your entire airline and airport communication on WhatsApp.
Schedule a demo to learn more.
